BBB, UK Warn of TikTok Labubu Doll Scams

The Better Business Bureau (BBB) has issued warnings about a surge in scams involving counterfeit Labubu collectible dolls, which are often advertised on platforms like TikTok. Over 70 consumers have reported paying for fake dolls or receiving nothing after buying from unverified websites that later vanish. In the UK, trading standards teams have seized over 2,000 counterfeit Labubu dolls, which pose choking hazards and fail to meet toy safety regulations. Experts advise consumers to buy only from reputable retailers, check for authentic features such as a QR code, holographic sticker, correct complexion, and the correct number of teeth, and to read customer reviews and use secure payment methods. Authorities urge reporting scams to help protect others. The popularity of genuine Labubu dolls has made them a target for counterfeiters exploiting social media trends.