Meghan Markle rebrands American Riviera Orchard as 'As Ever', hints at Royal Family

Meghan Markle has rebranded her lifestyle brand from American Riviera Orchard to 'As Ever,' launching the new identity just two weeks before her Netflix series 'With Love, Meghan.' The announcement included a subtle critique of the Royal Family, as Meghan expressed that she had been unable to share her passion for food and home for years due to her previous commitments. The updated brand will offer a variety of products, including fruit preserves, textiles, and gardening tools, aiming to expand revenue streams. However, some branding experts criticized the relaunch as rushed, suggesting it involved recycled promotional materials due to a trademark dispute. The rebranding follows a leaked Shopify website, which had already hinted at the change before the official announcement. Meghan's new branding features a family photo with her daughter Lilibet, emphasizing a fresh start in her entrepreneurial journey.