Ferrero Launches Peanut Nutella, Expands U.S. Product Line

Ferrero North America announced a significant expansion of its product lineup targeting the U.S. market, highlighted by the introduction of Nutella Peanut, the first flavor innovation for Nutella in over 60 years. Nutella Peanut combines the classic cocoa hazelnut spread with roasted peanuts, catering to strong American peanut consumption trends, and is expected to launch in spring 2026. Alongside this, Ferrero is repurposing the shape of Ferrero Rocher chocolates into squares and introducing new flavors such as Dr Pepper Tic Tacs, Butterfinger Marshmallow, and a limited-time white chocolate Crunch bar. These innovations aim to boost Ferrero's presence in North America, where it has grown into the third-largest candy company but still trails market leaders like Hershey and Mars. The company is investing heavily in U.S. production infrastructure and product development, reflecting its strategic focus on winning the American market, as emphasized by Ferrero North America's president Michael Lindsey. The new products will be showcased at the upcoming Sweets & Snacks Expo in Indianapolis, marking a defining moment for Ferrero's North American growth strategy.