Watch Me! Sports Bar has opened in Long Beach, marking California's first bar dedicated exclusively to women's sports. This establishment is part of a growing movement of women's sports bars across the country, following the success of Portland's The Sports Bra in 2022. The grand opening featured appearances by sports legends such as Saskia Webber and Penny Toler, and coincided with the Paris Olympics. Jackie 'Jax' Diener, the co-founder, emphasized the bar’s mission to create an inclusive space and to celebrate women's athletic achievements. The bar features 26 TVs to ensure comprehensive game coverage and aims to foster a community around women's sports. Similar initiatives include The Matchless Six pop-up in Toronto, celebrating female sports legends with events and Olympic screenings.