OpenAI Enhances Sora 2 Deepfake Protections After Bryan Cranston, SAG-AFTRA Concerns

OpenAI's AI video app Sora 2 has faced significant backlash after users created unauthorized deepfake videos using the likeness and voice of actor Bryan Cranston and other celebrities, prompting concerns from actors, talent agencies, and unions such as SAG-AFTRA. Despite initially having an opt-in policy for the use of individuals' voices and likenesses, OpenAI acknowledged unintentional usage and has since strengthened guardrails to prevent replication without express consent. The company is collaborating closely with Bryan Cranston, SAG-AFTRA, United Talent Agency, Creative Artists Agency, and the Association of Talent Agents to ensure stronger protections and faster response to complaints. The controversy also extended to historical figures, leading OpenAI to pause AI-generated videos of Martin Luther King Jr. at the request of his estate, while emphasizing free speech interests in depicting deceased public figures with safeguards for authorized representatives. The involved parties collectively support the proposed NO FAKES Act, federal legislation aimed at protecting individuals' voice and likeness from misuse by AI technologies. OpenAI's recent changes reflect an evolving approach to balancing creative AI applications with respect for personal and intellectual property rights.