WWE, Real American Beer Launch Hulkamania Forever Lager

WWE and Real American Beer (RAB) have teamed to release “Hulkamania Forever,” a limited-edition 16-ounce collectible light lager honoring late co-founder Hulk Hogan. The cans debuted at Wrestlepalooza in Indianapolis with an on‑air toast and an arena Fan Zone takeover and feature Hulk-inspired red-and-yellow art and WWE branding. The nationwide campaign runs through fall 2025, with cans rolling out to select U.S. retailers beginning in early October for a limited time and local availability varying. RAB and WWE launched a Hulkamania Sweepstakes through October 10 at TheRealAmerican.com offering a chance to win two tickets to Saturday Night’s Main Event in Salt Lake City on November 1. RAB co-founder Chad Bronstein and CEO Terri Francis said the release is both a tribute to Hogan and a commercial limited-time offering following a surge in demand after Hogan’s death in July.