British Ambassador Pushes NFL Super Bowl Hosting Plans in Britain

Peter Mandelson, the British ambassador to the United States, has made a strong public push for the NFL to hold the first-ever Super Bowl outside the U.S., specifically in Britain, emphasizing his desire for the announcement to happen during his tenure. London has hosted regular-season NFL games since 2007, and the league has increasingly expanded its international footprint, including games planned in multiple European cities. While the Super Bowl has traditionally been held in the U.S. to maximize primetime viewership across American time zones, the NFL and Commissioner Roger Goodell have acknowledged the possibility of an international Super Bowl in the future. Despite potential backlash from American fans who see the Super Bowl as a quintessentially American event, it is expected that viewership and attendance would remain strong even if the game was held abroad. London Mayor Sadiq Khan also supports hosting the Super Bowl to boost London's status as a global sporting capital. However, logistical and commercial challenges remain significant factors in determining if and when the Super Bowl will be hosted outside the United States.