Burberry Launches Rainy Season Campaign Featuring Kate Winslet, A-list Stars

Burberry has launched its Summer 2025 campaign titled 'It’s Always Burberry Weather: London in Love,' featuring a star-studded cast including Kate Winslet, Nicholas Hoult, and Naomi Campbell, inspired by classic British rom-coms. The campaign comprises seven short films that celebrate love and the unpredictability of British weather, showcasing the brand's iconic trench coats and check umbrellas. Burberry's CEO, Josh Schulman, emphasized the campaign's focus on creating clothing that protects against the weather, while Chief Creative Officer Daniel Lee highlighted the humorous and optimistic tone of the films. This new campaign marks a return to Burberry's roots following a challenging period, aiming to rekindle the brand's connection with its British heritage. The campaign was credited with helping to stabilize revenue after a prior campaign contributed to significant losses. Overall, the campaign reflects a strategic shift towards celebrating the classic trench coat as an essential staple in any wardrobe, suitable for all weather conditions.