Indiana Mad Ants rebrand as Noblesville Boom ahead of relocation

The Indiana Pacers' G League affiliate has officially rebranded from the Fort Wayne Mad Ants to the Noblesville Boom as the team prepares to move to its new home in Noblesville, Indiana. The new name pays homage to the iconic 'Boom, Baby!' phrase made famous by Pacers coach and commentator Bobby 'Slick' Leonard, reflecting both the team's energetic style of play and the city's recent growth. The rebrand includes a new logo featuring the Pacers' classic navy and gold color scheme, alongside a cyan accent first introduced with the Pacers' 2023-24 City Edition uniform. Team officials and Noblesville's mayor emphasized that the move and rebrand mark a significant milestone for the city and Indiana basketball, with the new arena at Innovation Mile set to open this summer. Additional details about the team's mascot, uniforms, and court design will be unveiled ahead of the upcoming season. The transition also continues the Pacers' commitment to expanding access to professional basketball in Indiana.