Burberry Launches UK Festival Campaign Featuring Liam Gallagher, Goldie, Seungmin

Burberry has launched its SS25 Festival campaign spotlighting British music culture with a multigenerational lineup including Liam Gallagher, Goldie, Seungmin, Loyle Carner, and models like Cara Delevingne and Alexa Chung. The campaign, led by Chief Creative Officer Daniel Lee, captures candid, off-stage moments blending streetwear and festival style, emphasizing Burberry as both a creative expression and the go-to uniform for festival attendees. Liam Gallagher headlines wearing his personal Burberry parka from the Spring/Summer 2018 collection, which is set for a limited reissue this July, alongside his children who also feature in the campaign. The collection highlights ’90s revivalism with weatherproof Highland handbags, Burberry's signature tartan, capes, and rubber boots tailored for the unpredictable British weather. Directed by Kim Gehrig and photographed by Drew Vickers, the campaign’s soundtrack features Liquid’s classic 1991 breakbeat anthem “Sweet Harmony,” underlining Burberry's enduring connection to UK music heritage. The project reinforces Burberry’s role at the heart of the summer festival scene and British cultural identity.