Coco Gauff Launches Coco Gauff Enterprises with WME

Coco Gauff, the highest-paid female athlete according to Forbes, is transitioning to entrepreneurship by launching Coco Gauff Enterprises in partnership with WME, stepping away from her longtime representation with Team8, founded by Roger Federer. The 21-year-old tennis star emphasized her desire to take greater ownership of her career and impact various fields, including business and philanthropy. Gauff's announcement follows a challenging start to the 2025 tennis season, where she faced early exits in several tournaments, but her popularity remains strong, bolstered by lucrative sponsorships with brands like New Balance and Rolex. She expressed excitement for this new chapter, stating that tennis will continue to be her primary focus. Gauff's impressive earnings in 2024, totaling $34.4 million, highlight her marketability and success both on and off the court. Her venture with WME aims to explore new opportunities as she grows her brand and influence beyond tennis.