Valentine's Day spending expected to exceed $27.5 billion

Valentine's Day spending is projected to reach a record $27.5 billion in 2025, as consumers seek to express their affection despite rising inflation and prices. Experts attribute the expected increase in spending to a strong consumer purchasing power, although inflation has led to higher costs for gifts like flowers, chocolates, and dining out. In Texas, for example, the price of a dozen roses could rise to around $110, reflecting the heightened demand and inflationary pressures. Online sales are also predicted to surge, driven by consumers' preference for convenience and safety in shopping. Last year, spending on chocolates and flowers saw significant increases, and similar trends are anticipated for this year's celebrations. Overall, even as prices climb, the desire to celebrate Valentine's Day remains strong among consumers.