Study Finds Calorie Labels Ineffective in England

A recent study by the University of Liverpool has revealed that mandatory calorie labelling in restaurants and cafes in England, which began in April 2022, has not led to a significant reduction in calorie consumption among diners. Despite increased awareness of calorie information—rising from 16.5% to 31.8%—only 22% of customers reported using this information to make healthier choices. The average calories ordered actually increased from 1,007 to 1,081, with no meaningful change in consumption observed. Researchers noted that compliance with the labelling policy varied among businesses, which could influence results. Experts suggest that calorie labelling should be part of a broader strategy to encourage healthier eating rather than a standalone solution. Overall, the study indicates that while calorie awareness has improved, it has not effectively changed dietary behavior.