EuroLeague Extends Partnership with IMG to 2036

EuroLeague and IMG have signed a significant 10-year extension of their partnership, ensuring that the league's 13 permanent teams remain united through the 2035-36 season. This renewal comes amid concerns about the potential launch of an NBA league in Europe, which could attract top European clubs away from the EuroLeague. EuroLeague CEO Paulius Motiejunas emphasized that the agreement reflects a commitment to strengthening the league amidst these challenges. The partnership aims to enhance media rights distribution, brand partnerships, and fan engagement, building on successes achieved over the past eight years. The EuroLeague is positioning itself to remain the dominant basketball league in Europe, countering any emerging threats from the NBA's European aspirations. The next Turkish Airlines EuroLeague Final Four will be hosted in Abu Dhabi in 2024, showcasing the league's continued growth and prominence.