WeightWatchers Acquires Peoplehood, Appoints SoulCycle Cofounder as Chief Experience Officer

WeightWatchers has appointed SoulCycle co-founder Julie Rice as its first Chief Experience Officer and acquired her wellness platform, Peoplehood, to enhance its community-driven, holistic health approach. Peoplehood, which pivoted to support groups for GLP-1 medication users, will integrate its curriculum and technology into WeightWatchers' ecosystem, complementing the company's focus on GLP-1-powered obesity care and menopause support. This acquisition aligns with WeightWatchers' post-bankruptcy transformation, which includes expanding medical leadership, strengthening partnerships with pharmaceutical companies like Novo Nordisk, and relisting on Nasdaq. Rice will lead the revitalization of WeightWatchers' global workshop business and oversee community, brand, and coaching innovation to improve member engagement across life stages. CEO Tara Comonte emphasized that community remains central to WeightWatchers' success, especially as weight management becomes more complex with medication use. The move reflects a strategic effort to blend clinical support with peer connection, addressing members' needs in a more comprehensive manner.