Clinique's Happy Perfume Spray is currently on sale for £21.74, down from £61, and is praised for its invigorating citrus and floral notes, often described as a mood booster by users. Meanwhile, Parfums De Marly's Delina, a fruity floral fragrance launched in 2017, has gained immense popularity with 60,000 TikTok searches monthly and endorsements from celebrities like Snoop Dogg. Delina is noted for its long-lasting scent profile, highlighted by rose, rhubarb, and lychee, making it a luxurious choice. Additionally, Boucheron has launched a new high jewelry collection inspired by Icelandic landscapes, with a campaign film directed by Claire Choisne that emphasizes the connection between nature and luxury. This trend of cinematic marketing is becoming prevalent among high-end brands, showcasing their craftsmanship through visually stunning narratives. The intersection of luxury products with artistic storytelling is reshaping how brands engage with audiences.