Midi Health Launches Nationwide Insurance-Covered Longevity Program for Women

Midi Health, a digital healthcare platform focused on women’s midlife health, has launched AgeWell, a nationwide, insurance-covered longevity program designed specifically for women over 30. The program offers personalized, clinician-led care using diagnostics such as bloodwork, genetic testing, DEXA scans, and MRIs to address heart, hormonal, brain, muscle health, weight management, and cancer prevention. AgeWell aims to fill a significant gap in the traditionally male-centric $600 billion longevity industry by providing evidence-based, hormone- and lifestyle-informed care rather than generic or urban-centric approaches. CEO Joanna Strober emphasized that the program supports women throughout their aging journey to stay strong, avoid chronic illness, and optimize health, moving beyond menopause treatment to broader longevity goals. Midi Health’s approach reflects a growing trend in longevity care that prioritizes personalized, accessible telehealth services for women often underserved by existing medical options. The company has raised over $100 million, attracting investors from the entertainment and tech industries, and serves 200,000 women with ongoing support from dedicated clinicians.