Netflix Wins Women's World Cup Streaming Rights
Netflix Wins Women's World Cup Streaming Rights

Netflix Wins Women's World Cup Streaming Rights

News summary

Netflix has secured exclusive U.S. broadcasting rights for the 2027 and 2031 FIFA Women’s World Cups, marking a significant shift in sports media rights as it ventures into live sports streaming. This landmark deal emphasizes the value of women’s soccer and aims to increase the visibility of the Women’s World Cup and close the gender pay gap with the men's tournament. The 2027 tournament will take place in Brazil, while the 2031 host nation is yet to be determined. Netflix will provide comprehensive live coverage, including dual-language broadcasts and additional content like documentaries to celebrate the sport and its players. The partnership is seen as a pivotal step in transforming how global sports events are consumed and could potentially drive higher broadcast deal prices in the future.

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