Fairmont Hotels Launch Global 'Make Special Happen' Campaign

Fairmont Hotels & Resorts has launched a new global brand campaign titled "Make Special Happen," celebrating its rich heritage of hosting historic celebrations while redefining the art of making every moment a celebration for a new generation. Developed by King & Partners and directed by Jean Claude Thibaut, the campaign was filmed at the Fairmont Royal York in Toronto and stylistically evokes the charm of a classic film, reflecting the brand's legacy and refined elegance. The campaign highlights how Fairmont colleagues and guests come together to create special moments, emphasizing inclusivity and personal, everyday experiences rather than only grand events. Accompanying the campaign is a new collection of bookable experiences called "Special Happens...", offering guests unique adventures, culinary delights, and cultural moments across Fairmont's global locations. Fairmont's leadership aims to foster a new service culture focused on creating memorable moments for all guests, leveraging its storied past—including events like the signing of the United Nations Charter and John Lennon’s Bed-In for Peace—while appealing to contemporary travelers. The campaign is being rolled out globally through print, online, and social media channels across key regions including North America, Europe, Asia, and the Middle East.