Controversy Hits Influencer Brand Deals in India

The influencer economy in India is facing turbulence due to the controversy surrounding Ranveer Allahbadia's inappropriate comments on the YouTube show 'India's Got Latent.' Influencer Shenaz Treasury revealed losing a brand deal as brands grow wary amidst the backlash Allahbadia faces. The controversy, involving vulgar jokes about a contestant's parents, has led to public outrage and police investigations, with Allahbadia issuing an apology. The incident underscores a growing concern among brands about the potential risks of associating with influencers.