This Morning faced backlash for sending reporter Isla Traquair to Tenerife to cover the search for missing teenager Jay Slater, retracing his steps and discussing the case on air. Despite Isla's confidence in navigating the challenging terrain, viewers criticized the decision as hypocritical, given the show's previous condemnation of TikTokers involved in the case. Fans expressed outrage on social media platforms like Twitter. Isla's coverage included exploring the area where Jay was last seen, speculating on his possible route home. The show had received criticism for its speculative coverage of Jay's disappearance, with local reports adding details to the ongoing search.