Darby Allin Critiques WWE's 'Superstar' Label

AEW star Darby Allin has criticized WWE's use of the term 'Superstar,' labeling it as 'stupid' and suggesting it fosters a sense of superiority among wrestlers. Allin expressed that this branding could deter young fans from pursuing their wrestling dreams, emphasizing his own relatable journey. In contrast, WWE NXT commentator Booker T defended the term, arguing it is a strategic branding choice that appeals to young wrestling fans. WWE, under Vince McMahon, adopted the term to elevate wrestlers to a celebrity status, a branding tactic that remains relevant today. Allin clarified that he does not wish to engage in an AEW vs. WWE rivalry, focusing instead on his personal life and hobbies outside wrestling. His comments have sparked mixed reactions within the wrestling community, reflecting ongoing debates about branding in professional wrestling.