Sports Marketer Max Muhleman Dies at 88

Max Muhleman, a pioneering sports marketer credited with the invention of the permanent seat license (PSL) concept, has passed away at the age of 88 after battling heart-related issues. He played a crucial role in securing the Carolina Panthers and Charlotte Hornets as expansion teams during the 1990s, working closely with Panthers founder Jerry Richardson. Muhleman delivered the key marketing pitch that led to the Panthers being awarded the NFL's 29th franchise. His innovative PSL strategy allowed fans to pay a one-time fee for season ticket rights, raising millions to fund the construction of Bank of America Stadium, which remains home to both the Panthers and Charlotte FC. His influence extended to NASCAR, where he assisted Hendrick Motorsports in its early sponsorship endeavors. Muhleman's legacy is marked by his behind-the-scenes impact on Charlotte's sports landscape, as noted by former colleagues and sports figures.