Matt Rife Defends Sydney Sweeney Amid Online Ad Backlash

Sydney Sweeney has faced significant online backlash for her recent ad campaigns, including a controversial bathwater soap and an American Eagle jeans ad, which some critics misinterpreted as promoting eugenics. The negative attention intensified following the disappointing opening of her new film, Americana. Comedian Matt Rife publicly defended Sweeney on social media, criticizing the internet culture for twisting her actions into misinterpretations and calling out online critics as "garbage losers." Rife's defense of Sweeney comes amid his own controversy related to his partnership with E.l.f. Cosmetics, which faced backlash due to his past jokes about domestic violence. E.l.f. Cosmetics responded to criticism by stating their campaign aimed to highlight beauty injustice humorously, acknowledging they missed the mark with some community members. Both Sweeney and Rife appear to be standing by their respective partnerships despite the controversies.