Meghan Markle Rebrands Business, Honors Friend's Late Son

Meghan Markle has rebranded her lifestyle business from 'American Riviera Orchard' to 'As Ever', announcing the change in a heartfelt Instagram video filmed in her garden. The Duchess of Sussex wore a red 'Heart of Gold' pendant, a $3,200 piece designed in collaboration with her friend Kelly McKee Zajfen, who lost her son George in 2022. The necklace, which donates 15 percent of sales to Children's Hospital Los Angeles, symbolizes support for Zajfen, and has been worn by other celebrities including Gwyneth Paltrow. Meghan expressed excitement about her new venture and described 'As Ever' as an extension of her passions for cooking, gardening, and thoughtful living. The rebrand comes ahead of the premiere of her Netflix cooking show, which will also align with her business. The Duchess's connection to Zajfen and her charity work has been a significant aspect of her support network.