Uber to Deploy 5,000 Drivers for 2026 Milan-Cortina Winter Olympics Transport

Uber has been named the official ride-hailing sponsor for the 2026 Milan-Cortina Winter Olympics and Paralympics, deploying over 5,000 local drivers to support transportation for approximately 1.5 million visitors across the event's venues. The company will provide dedicated pick-up and drop-off zones at Olympic sites and integrate its technology into the Games' operations, offering real-time routing, safety features, and security infrastructure to enhance mobility and reduce congestion. This partnership is part of Uber's broader involvement in the Olympics, including its role as a domestic partner for the 2028 Los Angeles Games and Team USA. Milan-Cortina organizers have raised substantial local sponsorship funding, aiming to reach a target of around 550 million euros to support the event's infrastructure. Officials emphasize the importance of diverse and integrated transportation options to manage the large influx of visitors and ensure efficient travel between venues spread over a vast area. Uber's sponsorship and technological contribution underscore its strategic commitment to expanding its global footprint and enhancing service offerings during major international events.