Sydney Sweeney's Bathwater Soap Launches June 6

Sydney Sweeney has partnered with Dr. Squatch to release 'Sydney's Bathwater Bliss,' a limited-edition soap bar made with filtered water from her own bath, pine bark extract, sand, and moss. Only 5,000 bars will be produced, with 100 distributed through a social media contest and the rest available for purchase starting June 6. The campaign was inspired by viral fan requests following Sweeney's provocative Dr. Squatch ad campaign and aims to blend humor, pop-culture buzz, and self-care awareness. Sweeney describes the collaboration as a playful response to fan jokes and an effort to encourage healthier grooming habits among men. Online reactions have ranged from excitement to criticism over the product's sexualized marketing and concerns about cleanliness. Dr. Squatch and Sweeney emphasize their intent to challenge conventional men’s grooming by encouraging consumers to think more about product ingredients.