2024 Food Trends Focus on Diversification

Food trends in 2024 are set to diversify, with a shift away from the dominant xiao long bao towards other dumpling types like pan-fried, potstickers and wontons. A move away from ultra-processed foods towards healthier, more carefully curated options in smaller supermarkets and superettes is anticipated. Luxurious dining experiences are becoming more accessible through relaxed settings and 'value for money' experiences. Healthy and wholesome baking using ingredients such as millets, olive oil and yoghurt is also a trend. Emphasis on regional and local culinary traditions, fused with the increasing popularity of millets, is expected.