New York AG Secures $1.1M Settlement With JBS Over Misleading Net Zero Claims

New York Attorney General Letitia James secured a $1.1 million settlement with JBS USA, the world's largest meatpacker, over allegations that the company misled consumers with false claims about achieving a "net zero" carbon footprint by 2040 without a concrete plan. Investigations revealed that JBS planned to increase production, contradicting its environmental promises, leading to accusations of greenwashing and deceptive advertising. The settlement requires JBS to cease misleading environmental claims, revise its marketing language, and submit annual compliance reports to the Attorney General's office for three years. The settlement funds will support climate-smart agriculture initiatives in New York, aiming to help farmers reduce emissions and improve sustainability. JBS has stated that the settlement is not an admission of wrongdoing but reaffirmed its commitment to sustainable agriculture. The case emphasizes accountability for corporate environmental claims and the importance of truthful communication about climate impact to consumers.