Super Bowl 59 Ads Shift from Crypto to AI

This year's Super Bowl saw a notable absence of cryptocurrency ads, marking a shift in focus towards Wall Street and real-world applications amid regulatory challenges and economic conditions. Instead, artificial intelligence took center stage with high-profile ads from Google, Meta, and OpenAI, showcasing the growing prominence of AI in advertising. The most engaging ad according to EDO was T-Mobile's, highlighting its partnership with Starlink, while Budweiser's 'First Delivery' topped USA Today's Ad Meter for its safe and heartwarming approach. ADWEEK's Ultimate Super Bowl Ad Ranker also placed Doritos, Budweiser, and Lay’s at the top based on various engagement metrics. The Super Bowl ads reflected a cautious approach, emphasizing safety and relatability in a volatile cultural climate.