Today Show Halloween 2025 Coast-to-Coast Tribute

The Today show turned Rockefeller Plaza into a live road‑trip through American pop culture for its 2025 Halloween special, with anchors representing iconic figures from different states. Craig Melvin channeled Prince and performed Purple Rain, Willie Geist portrayed Wayne Newton with showgirls, and Sheinelle Jones arrived as Beyoncé (Cowboy Carter) on a horse to perform Texas Hold 'Em. Dylan Dreyer paid tribute to Frankie Valli; Carson Daly and Al Roker staged a Rocky vs. Clubber Lang boxing bit; Laura Jarrett revived Saved by the Bell’s Lisa Turtle; and Peter Alexander appeared as Jimmy Buffett. Savannah Guthrie and Jenna Bush Hager closed with Vogue‑inspired turns as Miranda Priestly and Anna Wintour in a fashion‑forward finale. Viewers and outlets praised the show's creativity and production, calling it another memorable installment following last year's VHS Rewind theme.