Netflix Secures $5 Billion Exclusive WWE Mobile Game Deal

Netflix has intensified its partnership with WWE, securing exclusive streaming rights for 'Monday Night Raw' and offering the WWE 2K video game series to subscribers beginning fall 2025. This move is part of a larger $5 billion deal over ten years, marking a significant shift from linear TV to streaming for WWE programming. The first episode of 'Raw' on Netflix, which aired January 6, attracted 2.6 million households, showcasing the potential reach of the platform compared to traditional networks. However, subsequent episodes saw a drop in viewership, with numbers falling by 49% in the weeks following the premiere, highlighting the challenges Netflix faces in maintaining audience engagement for live sports. Additionally, Netflix's 2025 programming preview event featured prominent figures, emphasizing the company's focus on diverse content and its recent milestone of 300 million subscribers. Overall, Netflix's strategy appears to be aimed at solidifying its position in the competitive streaming landscape through exclusive partnerships and original content.