Jordon Hudson Supports Bill Belichick at UNC Game After Trademark Denials

Jordon Hudson has been a visible presence supporting her boyfriend, Bill Belichick, during his tenure as head coach of the University of North Carolina football team, which began in December 2024. Despite a difficult season start with a heavy loss to Texas Christian University, the team achieved back-to-back victories against the Charlotte 49ers and Richmond Spiders, the latter game attended by Hudson at Kenan Memorial Stadium. Recently, Hudson and Belichick faced a setback when the U.S. Patent and Trademark Office denied their attempts to trademark four of Belichick’s iconic coaching catchphrases, which the couple had modified and tried to claim as "Bill's Version" amid ongoing tensions with the New England Patriots and owner Robert Kraft. The trademark denial was based on concerns over marketplace confusion, as the Patriots already hold trademarks on these phrases. Despite these legal challenges and some public mockery from opponents, Hudson has remained by Belichick’s side, showing support throughout his early collegiate coaching career. Their efforts to replicate a strategy similar to Taylor Swift’s trademark acquisitions highlight the couple's intent to assert ownership over Belichick's well-known phrases.