The Great British Bake Off is returning for its 15th series this September, with a delightful new animated trailer featuring hosts Alison Hammond and Noel Fielding. In the whimsical clip, Alison is depicted as a leopard print Queen Bee and Noel as a cowboy boot-wearing butterfly, as they journey through a confectionery landscape filled with jammy dodger flowers and chocolate log trees. The trailer, crafted by Channel 4's 4creative agency, aims to capture the warmth and joy of the show, with Alison exclaiming, 'I'm buzzing for this!' It also pays homage to judges Paul Hollywood and Prue Leith, whose names appear on an animated tree. Lex Down, Deputy Executive Creative Director at 4creative, emphasized the campaign's goal to deliver 'cakey warmth and joy' through vibrant animations and positive messaging. Fans can look forward to the new season premiering on September 24, 2023.