Raanjhanaa AI Ending Sparks Industry Debate

Eros International has announced a re-release of the 2013 film Raanjhanaa featuring an AI-generated alternate ending, which has led to director Aanand L Rai publicly distancing himself from the project. Rai criticized the studio for changing the film without his consent and called for his name to be removed, citing legal and ethical concerns for creators and actors. Eros defends the move as a 'creative reimagining' typical of global industry practices like anniversary editions, insisting the new ending is an alternate version and not a replacement. The studio claims sole legal and moral rights over the film and states it has responded respectfully to Rai's objections, though it regrets his public dissociation. Eros maintains that all creative control remains with the producer and says the reinterpretation respects the original while enhancing viewer engagement. The controversy has sparked broader debate about the use of AI in filmmaking and the precedent it may set for altering established works.