Shopify Launches AI Store Builder, Horizon Theme Enhancing Merchant Experience

Shopify has launched a comprehensive suite of AI-powered tools as part of its Summer ’25 Edition to simplify and accelerate online store creation and management. Central to this release is the AI Store Builder, which generates three complete store layouts from simple keyword prompts, enabling merchants to bypass technical challenges and focus on customization and brand building. Alongside the AI Store Builder, Shopify introduced Horizon, a new AI-infused theme architecture that offers flexible and customizable storefront designs without requiring coding skills. Additional AI enhancements include an upgraded AI assistant called Sidekick with voice chat and screen sharing, a Knowledge Base App for managing AI interactions, and a global product directory to integrate products into conversational shopping platforms. These innovations reflect Shopify's broader strategy to embed AI throughout the merchant journey, reducing operational costs and fostering efficiency amid economic pressures. Overall, Shopify aims to empower merchants with accessible AI tools that streamline store setup, enhance design, and support ongoing business insights and marketing efforts.