Hollywood Celebrities Build Multimillion-Dollar Brands Through Incubators

Celebrity entrepreneurs like Shay Mitchell and John Legend are increasingly partnering with brand incubators such as Beach House Group and A-Frame to launch and scale consumer brands, leveraging their influence alongside expert operational support. Shay Mitchell, inspired by her frequent travel experiences, co-founded the successful travel essentials brand Béis with Beach House Group, which has generated over $300 million in revenue. These incubators provide celebrities with resources like legal, logistics, and distribution expertise while allowing them to stay actively involved in creative and promotional roles. The trend extends beyond travel and fashion into beauty and wellness, with celebrity-owned beauty brands emphasizing inclusivity, clean ingredients, and personal storytelling, as seen with Katrina Kaif's Kay Beauty, Selena Gomez's Rare Beauty, and Deepika Padukone's 82°E. This strategic blend of celebrity influence and professional business management is enabling stars to build sustainable, long-term enterprises rather than one-hit ventures. Additionally, some snack companies are adopting celebrity partnerships to boost sales amid industry challenges, exemplifying the broad appeal and commercial impact of celebrity-backed ventures.