Calvin Klein Unveils NewJeans as Ambassadors

Calvin Klein has officially named K-pop group NewJeans as the global ambassadors for its Fall 2024 campaign, which was announced on September 24. The campaign features the group's five members—Minji, Hanni, Danielle, Haerin, and Hyein—showcasing the brand's new denim styles and fall essentials, including puffer jackets and bomber jackets. NewJeans expressed excitement about the partnership, highlighting the natural fit of their youthful energy with Calvin Klein's identity. The campaign, directed by Gordon von Steiner, includes a video set to 'It Girl' and will be promoted across Calvin Klein's social media and other high-impact placements globally. Previously, NewJeans collaborated with Calvin Klein for custom outfits during their 'Bunnies Camp 2024' event in Tokyo. Their rising influence in fashion is underscored by individual members' recent appearances at major fashion events, further solidifying their status as fashion icons.