Olivia Dunne Secures Deodorant Deal After Viral Sweat Moment

LSU gymnast Olivia “Livvy” Dunne turned a viral moment of visible stress sweat during a Pittsburgh Pirates game into a lucrative brand endorsement with Secret Deodorant. The incident occurred while she nervously cheered for her boyfriend, Pirates pitcher Paul Skenes, and was widely shared across social media, drawing both criticism and humor. Embracing the vulnerability, Dunne humorously highlighted the sweat issue in a Secret Clinical Strength ad, framing it as a relatable 'stress sweat' problem that the deodorant solves. The move has been praised as a savvy business decision and a masterclass in monetizing an embarrassing moment under NCAA's NIL rules. Fans and commentators alike lauded her for capitalizing on the viral clip, turning what could have been a negative into a positive branding opportunity. This partnership further cements Dunne's status as a successful college athlete entrepreneur who skillfully leverages social media and public attention.