Amaze Holdings Launches Cryptocurrency Initiative To Modernize Global Payments

Amaze Holdings (NYSE American: AMZE) has launched a major cryptocurrency initiative aimed at modernizing global payments, enhancing monetization tools, and improving financial flexibility for its platform of over 13 million creators. The company is partnering with DNA Fund to develop blockchain-based payment and treasury strategies, with Phase One focusing on stablecoin integration to accelerate international transactions and reduce costs within the next 60 to 90 days. Future phases may introduce a proprietary "Amaze Coin" to foster community engagement and new monetization models, along with digital treasury tools and financial services tailored for creators. CEO Aaron Day highlighted that this initiative builds on recent expansions such as the Express Checkout system and aims to reduce cross-border payment friction while enabling creators to access funding and build sustainable businesses. DNA Fund Chairman Brock Pierce emphasized the effort's regulatory compliance and potential to position Amaze as a disruptor in the global creator economy by integrating Web3 technologies. Additionally, Amaze has seen positive momentum from its collaboration with professional basketball player Alex Caruso, whose championship-themed merchandise line has been well received by fans.