Crocs Signs Multi-Year NFL Licensing Deal for 14 Teams

Crocs has entered a multi-year licensing agreement with the National Football League to launch the NFL x Crocs collection featuring the brand’s Classic Clogs and customizable Jibbitz charms adorned with team colors, mascots, and logos. The initial release will include footwear for 14 NFL teams, with the full 32-team lineup and expanded categories such as bags expected over time, aiming to blend comfort and team spirit for fans on game day and beyond. This partnership marks the NFL’s entry into Crocs’ sports collaborations, complementing existing relationships with leagues like the NBA and MLB, and is seen as a strategic move to boost brand visibility despite Crocs facing revenue challenges due to tariffs and shifting consumer preferences. The collection will be available through NFLshop.com, Crocs.com, Dick’s Sporting Goods, Fanatics, and select international retailers during the 2025 NFL season. Crocs executives emphasize that beyond product sales, the collaboration seeks to create memorable fan experiences that deepen the connection between communities and the game. Analysts maintain a positive outlook on Crocs’ stock, with an average 'Outperform' consensus and significant upside potential despite short-term financial headwinds.