Scott Boras, CAA Dominate Sports Representation Industry

Scott Boras remains North America's top sports agent, with up to $244 million in commissions and nearly $5 billion in contracts, while the top 20 agents handle $32 billion collectively. CAA leads all sports agencies for the tenth consecutive Forbes ranking, managing over $20 billion in contracts and $1.14 billion in commissions, despite growing competition. The sports representation industry is rapidly expanding, driven by private equity investments and consolidation, with the top 10 agencies overseeing more than $72 billion in active contracts. Global ownership groups and innovative franchise models are reshaping sports business, with corporate partnerships and private equity becoming increasingly influential. Executive movement continues in the industry, with significant appointments at Main Street Sports Group and TikTok. The sports marketing sector remains robust, highlighted by strong sponsorships in leagues like the WNBA and new athlete endorsement deals.