Louis Vuitton’s India-Inspired Paris Show Opens Fashion Week

Pharrell Williams opened Paris Fashion Week at the Centre Pompidou with Louis Vuitton's Men’s Spring-Summer 2026 collection, highlighted by a life-sized Snakes and Ladders runway and strong Indian cultural influences. The show featured jeweled cricket jerseys, Bollywood-inspired tailoring, and a sun-faded palette, reflecting a fusion of Parisian and Mumbai aesthetics. Louis Vuitton's strategy underscores its focus on the growing Indian luxury market amid global sales challenges. Pharrell also contributed original music, reinforcing the brand's blend of fashion and musical innovation. In tandem, Louis Vuitton announced 'The Louis,' a cruise ship-inspired concept store and cultural venue in Shanghai, emphasizing experiential retail. These initiatives signal the brand's commitment to cultural immersion and adaptation in shifting global markets.