TNT Launches Inaugural Big 12 Football Season Coverage

TNT Sports is launching its first-ever season of Big 12 football coverage, marking a significant expansion after losing NBA broadcast rights. The coverage kicks off on August 30 with Arizona hosting Hawaii in a late-night game airing across TNT, truTV, and HBO Max, featuring play-by-play announcer J.B. Long, analyst Mike Golic Jr., and sideline reporter Allie LaForce. Studio programming includes former NFL players Champ Bailey, Takeo Spikes, and Victor Cruz as analysts, with Adam Lefkoe hosting, providing expert analysis and engaging discussions. Complementing live games are several original shows such as XII Uncovered, offering behind-the-scenes looks at teams, Inside the 12, a weekly preview show airing on Thursdays, and Bleacher Report's Field Study and Alumni Walk, which provide unique film breakdowns and tailgate atmosphere coverage respectively. TNT Sports aims to reimagine Big 12 football coverage by delivering content across multiple platforms including cable, streaming, and digital, to boost the conference's national profile. This comprehensive approach highlights TNT's commitment to college football as it seeks to establish a strong presence in the sport.