Taylor Swift Leads Spotify, K-Pop Dominates TikTok

Spotify Wrapped 2024 highlights Taylor Swift as the most-streamed artist globally for the second consecutive year, with over 26.6 billion streams. Her album 'The Tortured Poets Department' also topped both global and U.S. charts, followed by releases from Billie Eilish and Sabrina Carpenter. K-pop continues to have a significant impact, with BTS maintaining their dominance in the genre, and Jimin's song 'WHO' being the most-streamed K-pop track. Regionally, Swift was also the top choice in cities like Houston and Atlanta, while Sabrina Carpenter's 'Espresso' was a favorite in Los Angeles. Additionally, other artists like Drake, Morgan Wallen, and Kendrick Lamar featured prominently across various local Spotify charts. Meanwhile, TikTok's 2024 artist rankings saw K-pop groups like ENHYPEN and NCT leading trends, alongside influencers like Yeri Mua and Sabrina Carpenter, demonstrating the platform's global cultural influence.