The 2024 Paris Olympics has begun, featuring over 10,000 athletes from 206 nations. Kim Kardashian's SKIMS brand is prominently associated with Team USA, as Olympic athletes including Suni Lee, Gabby Thomas, and Caeleb Dressel are featured in a promotional campaign showcasing SKIMS apparel. The campaign aims to blend comfort with style for athletes, and Dressel expressed excitement over the brand after noticing the comfort of female teammates' loungewear during the Tokyo Games. Additionally, Kendall Jenner promoted SKIMS with a patriotic bikini, highlighting her family's connection to the brand. Caitlyn Jenner, an Olympic legend, reflected on her experiences in past Olympics, adding a historical perspective to the current games. The collaboration between athletes and SKIMS underscores the fusion of sports with fashion during this Olympic season.