Wheelocity Secures $15 Million for Expansion

Chennai-based startup Wheelocity has successfully pivoted from a B2B model to a B2C fresh commerce delivery service, focusing on underserved semi-urban and rural markets in India. The company has raised $15 million in funding from Lightspeed Ventures, Alteria Capital, Anicut Capital, and its founder, to support its expansion to 20,000 towns and villages over the next year, aiming to reach 10 million consumers. Founder Selvam VMS emphasized the significant opportunity in these markets, where access to basic goods can take up to seven days, due to broken supply chains. Wheelocity utilizes a fleet of over 1,500 three-wheeled vehicles and 2,000 gig workers to facilitate home deliveries of fresh produce and groceries. This shift marks a strategic response to the growing need for efficient logistics in rural economies, and the recent funding will enhance their operational capabilities and technology infrastructure. The startup aims to empower local economies and improve quality of life through better access to essential goods.