Shaquille O'Neal attributes the decline in NBA viewership at the start of the 2024-25 season to the league's over-reliance on three-point shooting, which he believes makes the games predictable and boring. O'Neal argues that the widespread adoption of this strategy, popularized by Steph Curry and the Golden State Warriors, has led to a lack of variety and creativity in gameplay. Critics, including O'Neal, suggest that this homogeneity detracts from the excitement of watching games, as teams frequently employ similar plays focused on three-pointers. Despite securing a lucrative media rights deal, the NBA's ratings have been consistently declining, prompting calls for changes to rejuvenate interest. O'Neal warns that a continued drop in viewership could eventually affect the league's revenues.