Reebok Returns to Golf with New Collection

Reebok has reentered the golf market with a new performance footwear and apparel collection, marking its return to the sport with the launch of Reebok Golf. This new line includes the Nano Golf, OG Pump Golf, and Question Golf shoes, priced between $130 and $200, designed for both professionals and amateurs. Notably, Reebok has partnered with golfing professional Bryson DeChambeau and his LIV Golf team, Crushers GC, to promote their products. The collection pays homage to Reebok's history in the sport and basketball-inspired designs, particularly referencing the legacy of Allen Iverson with the Question Golf shoe. Reebok aims to capitalize on the growing crossover appeal of golf as a mainstream fashion and sport, with participation in the sport rising significantly post-pandemic. The brand's strategy is to innovate for the next generation golfer while honoring its roots, under the new ownership of Authentic Brands Group since 2022.