Artificial intelligence (AI) is increasingly being integrated into the fintech sector, as highlighted by various reports and surveys. A study from Capco reveals that 74% of affluent Hongkongers are comfortable using AI for wealth management, with a significant shift towards digital channels for financial services. Meanwhile, Kohenoor Technologies has launched Kohenoor KEN, an AI-driven investment advisor platform that utilizes a unique payment token for access to advanced investment strategies. However, caution is advised regarding the reliability of AI in personal finance, as generative AI can produce misleading information, raising concerns about its application in financial advice. The importance of R&D in understanding market dynamics and trends in AI application within fintech is emphasized as the sector continues to evolve. Overall, while AI presents transformative potential, its implications for accuracy and trust in financial advice must be carefully managed.